Emotional Design

11/23/2012 Writing Design | Aaron Jeffries| K0059524| How emotional design has changed in the automotive industry? | Contents Introduction3 Emotional Design3 Model T3 Timeline Design – 1911 – 19604 E-Type Jaguar5 1960’s Cadillac 60 Special6 Timeline Design – 1960 – 20006 The Experience7 Timeline Design – 2000 – Current Date7 Global Warming9 Hybrid Cars9 Future Design – Concepts10 Conclusion11 References12 Introduction If you looked at the world of motoring today, then you would think of status.Cars are now seen as a necessity and are used to ‘show off' and display what type of person you are, your job, how much money you earn and your prospects. Emotional design has changed over the years from making you feel like the worlds at your doorstep to showing you care about the environment. The purpose of this dissertation is to research and show how these changes have taken place. Emotional Design Emotional design is a way that a designer makes people feel about themselves when using and interacting with a product.Emotional design plays a big part in designing as it defines how a product is used. As Donald Norman says, if a product is aesthetically pleasing, its functionality increases. ‘Emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object. ’ Model TThe ‘Ford Model T' was the first ever mass produced car on moving assembly lines with completely interchangeable parts, from September 1908 until October 1927. This car was considered to be the first affordable vehicle marketed to the middle class. During the time of production 15 million Model T's left the factory and into the publ ic making it the first revolutionizing car in the history of automobiles. Mr. Henry Ford -â€Å"I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for.It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one – and enjoy with his family the blessing of hours of pleasure in God's great open spaces. † Although the Model T had a huge 2. 9L, 4 Cylinder engine, which only produced 20bhp giving it a top speed of around 43mph. With is 2 speed gearbox and roomy interior it was a great car for families and for everyday commuting, as Henry Ford intended his design to be.Its curb weight being at 540KG it was pretty light compared to modern cars of the same size. Technology was at a minimum in the Model T making it not very safe i n terms of today, but back when the T was designed people had respect for the road and crashes were not as often as now thus no need for safety technology. In 1915 the use of electric headlights were introduced to the Model T. The magneto, the main source of power, was upgraded to supply the headlights and a horn with power. Timeline Design – 1911 – 1960 The first introduction to car luxury was in 1911, the electric starter motor.Mr. Charles Kettering, a worker for Cadillac, created the electric ignition and starter motor making cars able to start themselves from the cockpit making the users experience easier as you could immediately start your car as soon as you are seated. The next introduction to modern luxury in 1926 is the first hydraulic power steering system. Francis Wright Davis uses a Pierce-Arrow to develop the technology. It works by integrating the steering linkage with a hydraulic system. This makes it a lot easier to steer a car than before.This makes the driving experience a lot more enjoyable as you do not have to use a lot of force to move the steering wheel. Again this is another move towards the more emotional designed vehicles as driving a car becomes more of a luxury task In the 1930s, plastic surgeon Claire. L Straith and physician C. J. Strickland advocated the use of seat belts and padded dashboards. Strickland founded the Automobile Safety League of America for auto mobiles. In 1931 Mercedes-Benz introduced the first modern independent front suspension system. This gave cars a smoother ride and better handling.By making each front wheel virtually independent of the other though attachment to a single axle, independent front suspension minimizes the transfer of road shock from one wheel to the other. This is one huge step forward in the world of motoring as it makes the ride of the vehicle smoother giving a better experience but this can still be classed as a design for function more than a design for aesthetics. 1935 the first flashing indicator signals were used on cars. The signals use a thermal interrupter switch to create the flashing signals.These transistor circuits began taking over thermal interrupters in the 1960s. This is a great invention to let other vehicles know which direction traffic is heading helping the user to have a safer journey. In 1936, the Hudson Terraplane came with the first back-up brake system. Should the hydraulic breaks fail, the brake pedal would activate a set of mechanical brakes for the back wheels. This was quite a good feature and helped auto mobiles along with safety developments. Cruise control was developed in the 1950's by Ralph Teeter.A blind man that sensed by ear the cars on the Pennsylvania Turnpike travel at uneven speeds which he believed to be the main cause in traffic accidents. Cruise control is a mechanism that helps the driver to set the car at a steady pace. Although cruise control was seen as unpopular in the 50's, it is a feature that you can se e in up to 70 percent of vehicles now. This feature can be seen as both a safety feature and an aesthetic feature depending on its user. Although the design was meant to be used as a safety feature, people use this again as a better drive rather than a safer drive.In the 1960's, car sales had almost tripled since the Ford Model T and more companies were mass producing cars more than ever before. Cars were now at a level of safety and technology which was considered enough to start designing for more beautiful, exotic cars for consumers to show their status. As you can see from my research design from the 1910’s till the 1960’s is around 85 percent for safety and functionality rather than designing for aesthetics. As the E-Type Jaguar rolled out the factory, I believe that design changed from this famous landmark. E-Type JaguarThe E-Type Jaguar is considered to be the most beautiful designed car ever built. This car is one of the most iconic, aesthetically designed cars to be mass produced. Head designer, Malcolm Sayer designed this vehicle as a rear wheel drive grand tourer in a two seater coupe form and as a two seater convertible. Several years later a four seater version of the coupe was released. Mr. Enzo Ferrari – â€Å"This is the most beautiful car ever made† The E-Type came in 3 different version, Series I, II, and III. The series one arrived at 1961 with a triple SU Carburettor 3. 8L 6-Cylinder Jaguar XK6 engine from the XK150S producing 300bhp.This was an incredible landmark to make a car that could do 0-60mph in 7. 1 seconds. ‘All E-Types featured independent coil spring rear suspension with torsion bar front ends, and four wheel disc brakes, in-board at the rear, all were power-assisted. Jaguar was one of the first vehicle manufacturers to equip cars with disc brakes as standard from the XK150 in 1958. The Series 1 can be recognized by glass-covered headlights (up to 1967), small â€Å"mouth† opening at the front, signal lights and tail-lights above bumpers and exhaust tips under the number plate in the rear. ‘All of these features can be classed as being the type that can be shown off as the development of technology for needs has gone and the development of improved performance was introduced. Another clue to the E-Type Jaguar being an item to show off is the price range and customer market. The Series 1 was priced in-between ? 5,380 – ? 5,900. ‘3. 8-litre cars have leather-upholstered bucket seats, an aluminium-trimmed centre instrument panel and console (changed to vinyl and leather in 1963), and a Moss four-speed gearbox that lacks synchromesh for first gear (â€Å"Moss box†). ‘These are all features that are designed for its look. The E-Types interior was very sophisticated and classy for its time. No other manufactures could offer this quality at these prices. Compared to the main competitors such as Ferrari and Lotus, Jaguars E-Type was 30% cheap er. There are questions to be asked of why it is this shape? Is it because of the sporty aerodynamics? Or was the design created so that it looked sporty and different to any other vehicle that was available on the market? This answer would define weather this car is or isn’t the start of designing based on aesthetics.The E-Type Jaguar in my opinion was the start of designing for looks, performance and price. This was the start of the development of cars with the ‘next best' features. A competition between companies to make the newest, popular car. 1960’s Cadillac 60 Special The 1960’s Cadillac was America’s version of the E-Type Jaguar, a next level classy car that was seen as a status icon. With its smooth lines and its famous ‘zap! ’ rear fins, it was one of the most recognizable 1960’s cars around. The car came with a 6. 4L which produced a whopping 325bhp.This car seen the newest technology on the car market such as the opti on extra -Air suspension, utilizing freon-filled shock absorbers. Power steering and hydraulic brakes came standard on this model. The exterior designing of this model was one of the most thought filled design to date. Its thin chrome trim that runs from front bumper to rear and back around again made the car stand out. Other Cadillac’s also featured the stylish chrome which set Cadillac apart from its competition. The rear fins also set the design apart from the rest of the competition. The fins were inspired from an air fighter jet.The price of the Cadillac was just over $5000 which was higher than ever for a Cadillac but was still in the price range of the middle to higher class of people. Overall the Cadillac 60 was one of the most aesthetically pleasing cars of the time and became famous for it. I believe that this shaped the design of cars from America, as this Cadillac was seen as the icon for all Americans, if you owned a Cadillac you were the coolest guy around. Time line Design – 1960 – 2000 During the 1960's the government became aware of the emissions coming from cars and decided to introduce technology to reduce these emissions.In 1963 a positive crankcase ventilation was introduced which reduced emissions by routing gasses back to the cylinder for more combustion. Further research and development was done until the 1970's when catalytic converters were introduced. By the end of the century, emissions were reduced by 95 percent compared to that of in 1967. 1966’s era seen a fully developed electronic fuel injection system which delivers a carefully specified fuel and air mixture directly into the cylinders to keep the car’s engine running efficiently as possible.With further developments two sensors were placed before and after the catalytic converter detecting how much oxygen is in the emission mix, to transfer data on how efficient the catalytic converter is working with the fuel and air mix and if there is the need to change the fuel and air mix to leaner or richer. In the 1970's air bags changed from being an optional extra to becoming standard on all vehicles. Air bags were originally introduced only on the driver’s side but in the late 70's they started to appear on the passenger side standard as well. 985 sees the ABS, Anti-locking Braking System, to be available on cars. Lincoln produced the first ever American car to offer this feature. The designer, Teves from Germany designed ABS to use a computer to detect each movement and hydraulic pressure from each wheel and adjusts the pressure so that the wheels continue to move rather than locking up during an emergency stop. This is defiantly a piece of technology to be seen as designed for safety. Cadillac in 1997 introduced the first automatic stability control system. This is used to increase safety in emergency handling situations.This is yet again another design for more safety. The Experience In the beginning of designing car s, there was no designing for experience. As stated above, the ‘Ford Model T’ was designed purely for functionality to get from A to B. Later in the production years of the Model T, lots of different versions were designed such as the, two door coupe edition 1909-1912 and the C-cab wagon 1912. All designed still on functionality rather than aesthetics. As the years went by designers became more clever and inventive with automobiles safety such as the first repeating signal lights and the padded dashboards.These modifications shaped the world of motoring that we see today as these features can still be seen today. As design continued over the years people wanted more and more features on their car as people want the best qualities they can get from a car they can get in their price range causing designers to put as much technology and features they can into their next designs. Such as car stereo systems, airbags, air conditioning and anti-locking braking system. Later ye ars in the 80’s shown that depending on the customer the design would change immensely on how the user would see its pros and cons.In these years there is little difference between designing for fun, safety, functionality and aesthetics. Some features of a car can match all of the types because of how it’s used. Different owners have different views on features, for example High Intensity Distribution (HID/Xenon) bulbs. Young adult’s use them for fun and for aesthetics to give a new look to a car with bright, blue bulbs. It looks sleek and gives an edge over a standard car. An older person age 30-50 would see them also as being an aesthetic feature but also used for functionality as they provide better lighting for roads.The elderly aged 60+ would see them as being a hazard or for safety because of them being very bright for people driving the opposite way, or find them safe because of their daytime driving capability to be able to see during the day whilst driv ing. Another example of this is to have for example Anti-locking Braking System (ABS). This can be seen in different ways depending on its user. The user that owns a car with ABS when all his friends don’t, would tend to brag and show of the fact he has ABS rather than see it as a safety feature, he sees it as being a step ahead over his friends cars.This shows that the experience has become more enjoyable for the users as they feel as if they have the best money can buy making the vehicle more appealing. Timeline Design – 2000 – Current Date A great advancement for the driving community was Automotive Navigation Systems. The earliest sign of this was in the 1970’s. The technology was developed for people to have instructions of travelling from A to B in the safest and fastest way. Extensive refinement was under taken to develop the technology as it was not ready for public release. In the late 1980’s the technology was finally released.It had a co lored screen display with digital maps for user to see whilst using. A dispute was taking place as to who released it first. A company called ETAK was the first to release a practical device which stored road information on cassette tapes. After development Global Navigation System was first seen in a car released in 1994. This version lacked in accuracy and was re-developed in 2000 which worked perfect using global positioning to give real time updates on maps. This technology in my opinion is the start of in-car technology that was a glimpse into the future. A design which shown what is to come with technology.This was a huge breakthrough as no one had seen technology quite like it. The design was intended to be a functional design to give the effect of people feeling safe that if they do appear to get lost, an answer is there with you. It gives people a sense of bravery to explore the roads a lot more knowing that wherever you end up. There is always someone there to guide you ho me. High Intensity Discharge lamps were first developed for lighting large areas easily such as, gymnasiums, large public areas, warehouses, movie theaters, football stadiums, outdoor activity areas, roadways, parking lots, and pathways.More recently, HID lamps have been used in small retail and even residential environments because of advances in reduced lumen bulbs. Ultra-High Performance (UHP) HID lamps are used in LCD or DLP projection TV sets or projection displays as well. Further development of the HID lead to the design of the car head lamp in 1991. HID bulbs give a new look to a vehicle. The bright, blue tint of the bulb gives a new, stylish look compared to a standard yellow, halogen bulb. Xenon headlamps were introduced as an option on the BMW 7-series in 1991. This first system used an unshielded, non-replaceable burner which later was completely replaced.The first American-made effort at HID headlamps was on the 1996-98 Lincoln Mark VIII, which used reflector headlamps with an unmasked, integral-igniter burner made by Sylvania. ‘Studies have demonstrated drivers react faster and more accurately to roadway obstacles with good HID headlamps than halogen ones. ’ This shows that the design helps driver’s safety on vehicles. But as discussed above, depending on the user gives a whole new feel to the design. Again the feel of the design brings the user to feel as if their design is the best that money can buy as it looks better than other cars on the road.In 2002, Toyota introduced the first version of the active night vision system, also known as Night View on the Lexus LX 470 and Land cruiser Cygnus. This uses the headlight projectors emitting infrared light, a CCD camera then captures that reflected radiation, this signal is then processed by computer which produces a black and white image which is projected on to the windshield. This design also give a sense of safety as in later cars it will detect pedestrians and warn you of wh at the camera has seen so you are aware of dangers on the road.This can make the driver also feel at ease knowing that he/she can see a hazard before the human eye can. In 2004 a device called Intelligent Parking Assist System (IPAS), also known as the Advanced Parking Guidance System (APGS) was invented and introduced to the Toyota Prius Hybrid. This is a clever device that uses cameras and sensors to warn the driver of oncoming objects whilst parking. After upgrading and development, Version II was released and first seen in the Lexus LS luxury sedan in 2006. This included a system to help the driver as it would park itself. The user would pull up alongside a parking space.The cameras and sensors would then detect whether the space was big enough for the car. The user would then input where they wanted to park the car and then the user could sit back whilst the car would park in that space if possible. There were several problems with this version as it had trouble detecting when hazards and objects came in the way of the vehicle such as, cats, humans and push chairs. Room for improvement was needed so another version, Version III, was released. Version III was released again in the newest version of the Toyota Prius and the Lexus LS in 2009.This newest version had a new feature which detected how it would maneuver the wheels to fit the car into a parking space without hitting other traffic or oncoming traffic. Adaptive High Beam Assist was first seen in 2009, released by Mercedes Benz on the E-Class. This is a device used to automatically adjust the head light so the beam just reaches other vehicles ahead, thus always ensuring maximum possible seeing range without glaring other road users. This is a great invention as it helps the driver’s visibility without putting other drivers in danger.This makes the driver feel at ease by not putting any other drivers in danger. Global Warming Global warming played a huge part in the early 2000’s on how p eople viewed the world. With fossil fuels running low and fuel prices constantly rising, the public needed an answer to solve the opening ozone layer and the fact that sooner or later. There will be no fossil fuels left. Inventors then came up with the idea of renewable energy such as running cars on water, solar and battery power rather than petroleum. This was then implemented into cars such as the hybrid Toyota Prius.This car showed the world that answer is there it just needed more time to advance before the first fully electric driven car was produced. After a few years the government came up with the idea of the scrapage scheme. This was where money was guaranteed for you old vehicle if you bought a new one. This scheme got thousands of people buying new cars which not only helped the total emissions but, helped the economy along as well. All seemed well but no one really looked under the covers of how glorious this scheme was to the world. The scrapage scheme in my eyes bulli ed people into buying new cars.The full scheme forced people to feel guilty by not buying a new car and help save the world by reducing their carbon footprint. Therefore this scheme was emotionally designed to make people feel like they were doing well for the environment. Hybrid Cars In 2001 the Toyota Prius was brought to the market which changed people’s views on how cars will help then environment. A car that was run on battery and petrol was a great idea on several levels. The Prius helped with having little emissions, fuel costs, average mpg and car life expectancy.In my opinion it was a step forward but the Prius was not just designed for helping the environment. It had ‘different’ features which the public had never seen before giving the owners bragging rights. Such as the dashboard features giving you feedback on your emissions and where energy is coming from. If you’re doing well for the environment you get a blue glow over your dashboard, or op positely you get a glow of red sensing you’re not doing very well for the environment. Thus in a way encouraging you to drive in the way Prius designers want you to drive.This therefore changes the way I see how designers make cars as instead of using the features to their advantages and enjoying your driving experience, you are forced to drive in the way that the designer intended the vehicle to be driven. This then takes away all emotional design of the vehicle. Yes you would get the sense of achievement when the dashboard is blue but the way for example the jaguar E-Type made people feel special, made people feel as if they were in a different league. The Toyota Prius takes away these emotions and makes the user feel like a good person rather than feeling above the world.Future Design – Concepts In the Volvo V40 an airbag has been designed to protect pedestrians in the event of a crash. This technology works by detecting when the front bumper has come in collision w ith human shaped legs and will deploy an airbag from the top of the bonnet. The airbag covers the shuttle panel and the two pillars on either side of the windscreen. This therefore covers all harder metal parts of the front of the car that could potentially cause a fatality in the event of a crash. This technology will be introduced in 2013 and will come standard in the V40.This could be the future of design, now that safety inside the cockpit is at an all time high with, seatbelt airbags, curtain airbags and more. Pedestrian safety now could be the future of safety design. In 2013 Cadillac will release their newest technology which is a vibrating driver's seat. Although it sounds to be a relaxing feature, the vibrations are a way to receive tactile feedback to help keep drivers safe. Say for example a driver falls asleep on the motorway travelling at high speeds. The car starts to veer off to the nearest lane.The seat will vibrate giving them feedback to say the car is going over t he line which would then wake the driver up making the driver safe again. This is a clever design giving the driver a safer feel knowing that in case of emergency, they will be safe. In this circumstance this can be seen as a bad thing if the technology is giving to the wrong person. If a driver is tired they now have an excuse to drive as the technology will wake them up if worst comes to worst. Therefore the driver will be taking advantage of the technology by using not as it was intended.Conclusion In conclusion my research has shown that the world has changed over a hundred years. Going through designing for safety features, then for novelty, for functionality, then the experience. So overall you can see that over the years designers have changed their ways from functionality to the experience. Emotional design is not what it used to be. Emotional design 70 years ago was based around how the user feels when using the product, now emotional design is used to make people feel as i f they need new features in a car such as, Remote Central Locking.Remote Central Locking in the 1980’s was an optional extra but now people feel as though it is a must have. Emotional design has changed from the meaning it originally had 100 years ago, from design that made the consumer literally feel certain personal emotions such as happiness, succession or power to the designers now using it to inspire consumers to purchase cars based on social conformity, guilt or what can be viewed as ‘brain washing’ through broad marketing techniques. The switches in focus between designs that have revolutionized the car over many years are undeniable.What a consumer would feel for the brilliant Model T is not what they would seek when purchasing a modern car today. Some blame emotional designs part in play for this change in society, others may praise it. When using emotional design today designers don’t take as much consideration as in previous years to the consume rs personal interpretation they can simply make the consumer feel and seek what their design is meant to offer, changing the entire market to conform to them rather as previously a designer had to design for their intended market.To simplify emotional design is not molded around the consumer anymore but instead around what a consumer should look for when purchasing the product itself. This then leads to the question of what designers will come up with next. Is the world of designers going to come up with another way to make people safer whilst driving a car? In my opinion very unlikely as there is so many safety features now that you couldn’t be safer. Are designers going to design for functionality?Also very unlikely in my opinion as driving a car couldn’t be easier, no need to park yourself, pretty soon no need to drive yourself. Through the last years forced design has been implemented to make people feel as if they need to buy an electric car. If you don’t b uy one you are made out to be a bad person. Will emotional design not be used to make a product better for a ‘buyer’ but for the designer to have a control over how society sees a person? References Top 10 Cars That Changed the World, http://www. shortlist. com/shortlists/10-cars-that-changed-the-worldMaribeth Keitz. Greatest Achievements, (2012) http://www. greatachievements. org/? id=3880 C. C Weiss. Vibrating Safety, (28, Mar. , 2012) http://www. gizmag. com/gm-launches-vibrating-seats/21964/ Automobile Safety,  http://en. wikipedia. org/wiki/Automobile_safety Ford Model T, http://en. wikipedia. org/wiki/Ford_Model_T Olivia Solon, Volvo's V40 car features airbag for pedestrians, (12, mar. , 2012) http://www. wired. co. uk/news/archive/2012-03/12/volvo-airbags-pedestrians Donald Norman (2005). Emotional Design: Why we love (or hate) everyday things. London: Basic Books

Dehumanization and Alienation Essay

For generations society has been separating and categorizing mankind into stereotypes. Everyone and anyone on earth has been placed within a prospective category. If not by race, then appearance, income, or by social standing. Although sometimes mankind takes these separations to an extreme, like trying to dispose of a thousands of people, just because of their religion and beliefs. These separations and categorizations can wreak havoc on the human mind. Some even hallucinating in order to cope with the stress of what everyday life has caused them. Feeling trapped in a label you can’t seem to shed no matter how hard you work to change can be infuriating, and that constant battle of back and forth within the mind can do dangerous things. Although Wiesel writes a memoir and Kafka writes an expressionist novella, both stories use symbols to further their themes of alienation and dehumanization. Night is a memoir by Elie Wiesel. Within his enthralling narrative he depicts his period spent within Auschwitz during World War two, and how he managed to endure and outlive the camps ill-treatment. He describes his first experience in Auschwitz, upon his entrance into the camp. â€Å"Men to the left! Women to the right! Eight words spoken quietly, indifferently, without emotion. Eight simple, short words†¦ I didn’t know that this was the moment in time and place where I would be leaving my mother and sister forever† (Wiesel, 29). As soon as you step foot in that appalling camp it is no longer of any St. Germain 1 importance that you have a family. The guards don’t concern themselves with the inseparability of you and your loved ones. All that is of any concern to them is that they dispose of the weak. They determine who is deemed fit to  live and will be of appropriate use to them. The S.S soldiers alienate the weak from the rest of the camp in order to uphold the highest level of functionality. After spending months in Auschwitz, Elie and his fellow prisoners are relocated. While on the train transporting them to their unknown location they are forced to fit 100 prisoners per car for days, without food or water. During a stop at a local train station the German citizens amuse themselves by throwing crumbs of bread onto the train and watching the prisoners fight for any scrap of bread they can obtain, for one scrap of bread ensures one more day of survival. Elie watches in horror as a man attacks his elderly father in order to steal his bread. Elie recalls the terrifying events â€Å"Meir, my little Meir! Don’t you recognize me†¦You’re killing your father†¦I have bread†¦for you too†¦The old man mumbled something, groaned, and died. Nobody cared. His son searched him, took the crust of bread, and began to devour it† (Wiesel, 101). Being in the camp dehumanizes you. Not just in the sense of stripping you of your basic rights, but also of your basic morals. Being dehumanized is more than your lack of human rights, it’s also about the numbing of your feelings and emotional connections. The only thing that separates humans from any other animal on earth is our ability to form emotional bonds with others and to allow our morals to come before our basic instinct of survival. Being in the situation where you kill your father without hesitation shows the true magnitude of the dehumanization within the camps. Still within the tightfisted hands of the S.S soldiers, Elie and the other prisoners are forced to run involuntary to a new hidden camp. Elies father has aged a great deal so the strenuous and demanding route to the new camp is more exertion than his body can handle. Once they made it safely to the camp St. Germain his father’s health began to diminish rapidly. It wasn’t long until his father drew in his last laborious breath and died in his sleep. Upon waking the next morning Elie was alarmed to find another inmate sleeping on his father’s bed. He soon discovered that his father had died the night before and was taken to the crematorium. By this time, he had already endured so  much that he says â€Å"I did not weep, and it pained me that I could not weep, but I was out of tears. And deep inside me, if I could have searched the recesses of my feeble conscience, I might have found something like; free at last†¦Ã¢â‚¬  (Wiesel, 112). Elie had already experienced so much turmoil within the confines of the camp, that he was unaffected by the death of his own father. He was relieved that he no longer had the responsibility of keeping his father and himself alive. Elie had once been appalled at the men who abandoned their loved ones in order to ensure their o wn survival. He had watched in horror as a man killed his elderly father for a crumb of bread, and vowed he would never become one of those appalling men. Yet when he thinks of his father’s undeserved death, he feels relief. In The Metamorphosis by Franz Kafka, a successful business man named Gregor awakens one morning and finds himself transformed into a giant roach bug. He responds to his change in appearance relatively calm, for his biggest concern is being late for his door to door salesmen job. While trying tirelessly to get out of bed Gregors mother knocks on the door to remind him of his tardiness to work. He assures her that he is okay and that he’ll be out soon. When Gregor fails to come into work his manager arrives at his home in order to find the explanation for Gregors absence. While demanding Gregor come out of the room, for he cannot miss a day of work he says â€Å"Your job is by no means rock solid†¦ frankly your recent work has been highly unsatisfactory† (Kafka, 7). The manager treats Gregor as though he is a means of making money and nothing more. Gregor is pushed around and mistreated by his manager each and every day, and that kind of emotional and mental abuse can only be endured for so long. Thus explaining Gregors hallucinations of becoming a giant roach, and isolating himself from the rest of  society. Being told you are nothing but another cog within the machine of life by your superior makes you believe that you contribute nothing to society. Therefore the manager threatening Gregor with his job is a symbol of the abuse Gregor was put through every day that made him feel like a useless vermin, that he then ha llucinates himself to be when he â€Å"turns† in to a roach. After Gregors family discovers that he has become a roach they lock him away in his room and refuse to acknowledge what has happened to him. His sister slowly begins to become more comfortable with his new appearance and decides to leave food out for him. Since Gregors sister Grete decided to take the position as the main care giver for Gregor, his mother never sees him. One day Gregors mother decides she wants to visit Gregor and help Grete move his furniture out of his room. While they are transporting and relocating Gregors furniture to another room, Gregor decides he doesn’t want a poster on his wall taken away. So he lays himself on top of the poster on the wall, with the hopes that Grete would realize he wants it to stay. When Grete enters the room with Gregors mother, the shock of seeing her son as a giant bug causes her to pass out. While the mother remained passed out in another room Gregors father comes home. He is outraged when Grete informs him that seeing Gregor caused the mothers troubling state. He immediately assumes Gregor tried to attack them and begins to attack Gregor as punishment. Kafka describes it saying â€Å"Gregor halted, petrified, any more running would be useless, for the father dead set on bombarding him†¦a weakly thrown apple grazed Gregors back sliding off harmlessly. Another one, however, promptly following it, actually clung right into his back. Gregor wanted to keep dragging himself along as though this startling and incredible pain would vanish with a change of location, yet he felt nailed to the spot†(Kafka,26). Gregors father attacking him with the apples and injuring him is a symbol of Gregors strained and problematic relationship with his father, it shows that Gregor never felt good or worthy enough. The apple actually causing injury to his back  represents the emotional turmoil Gregors father has put him through and the betrayal he feels as a result.  Since Gregor is no longer able to support the family and their lavish life style anymore, Gregors father decides to allow three men to rent out rooms within their home for extra money. The men are vile and self-righteous so upon hearing Grete playing the violin in her room, demand she come and play for them. Grete does as she is told and begins to play for the men. Gregor  is watching from his cracked door as Grete plays and is utterly captivated by it. It’s the first time Gregor remembers being happy in a long time. Although he is outraged when he looks around the room and sees the awful men sitting there looking as if they would like nothing more than to leave the room. Gregor wishes Grete would play for only him because he is the only one who truly appreciates her talents, Gregor states â€Å"He was determined to creep all the way over to the sister, tug at her skirt and suggest that she take violin and come into his room, for no one here would reward her playing as he intended to reward it. He wanted to keep her there, and never let her out, at least not in his lifetime† (Kafka, 34). Gregor enjoying Grete’s violin playing symbolizes what little hope he has left, and that he is still human. After all that Gregor has been through, and all that his family has out him through he still loves Grete and wants her to feel appreciated in the way that he never did. He wishes to hide her away from the cruel world that emotionally and mentally scarred him, and alienate themselves from the rest of society by staying together in Gregors room forever. Throughout both of the writers novels the theme of alienation and dehumanization are thoroughly represented. They depict the hardships and struggles of being wrongfully labeled, and how it affects your life. What may seem like a completely unnecessary and irrelevant sentence in the novel actually has a much great meaning than originally thought. Within those sentences are symbols that help to further the themes in the novel. Although Wiesel writes a memoir and Kafka writes an expressionist novella, both stories use symbols to further their themes of alienation and dehumanization. Work Cited Wiesel, Elie. Night. New York: Hill and Wang, 2006.Printed Kafka, Franz. The Metamorphosis. Columbis, Ohio: The McGraw – Hill Companies, 2000.Printed

Spanish Abounds With Words for Love

Spanish Abounds With Words for Love I love you. I love strawberries. The score is love all. They made love. I would love to see you. Does love mean the same thing in all of the above sentences? Obviously not. So it shouldnt come as a surprise that there are many words in Spanish that can be translated as love. Use the verb amar or the noun amor to translate all the above sentences, and youll sound foolish at best. The idea that almost any word in one language can be translated into just one or two words in another language can lead to serious mistakes in vocabulary. Similarly, the fact that literally dozens of words can be used to translate even a simple word such as love is one thing that makes computerized translation so maddeningly undependable. Understanding context is one key to effective translation. Before you go further, see how many words you can come up with that can accurately translate love as a noun, verb, or part of a phrase. Then compare your list with the list below. ‘Love’ as a Noun aficià ³n (enthusiasm): Tiene aficià ³n por las cosas de su tierra. (She has a love for the things of her land.)amado/a (sweetheart): Mi amada y yo estamos tan felices. (My love and I are so happy.)amante (sweetheart, lover): No quiero que seas mi amante. (I dont want you to be my love.)amistad (friendship)amor (pure love, romantic love): Y ahora permanecen la fe, la esperanza y el amor, estos tres; pero el mayor de ellos es el amor. (And now remain these three: faith, hope, and love. But the greatest of them is love.)caridad (charity): Si yo hablase lenguas humanas y angà ©licas, y no tengo caridad †¦ . (If I speak in tongues of humans and angels, and have not love †¦ .)carià ±o/a (sweetheart):cero (score in tennis): Cero a cero. (Love all.)pasià ³n (passion, not necessarily romantic): Tiene una pasià ³n por vivir, una pasià ³n por saber. (He has a love of living, a love of knowledge.)querido (sweetheart)recuerdos (regards): Mndale recuerdos mà ­os. (Send him my lo ve.) ‘Love’ as a Verb amar (to love, to love romantically): Te amo. (I love you.)encantar (indicating strong like): Me encanta escribir. (I love to write.)gustar mucho (indicating strong like): Me gusta mucho este sof. (I love this sofa.)querer (to love romantically, to want): Te quiero con todo el corazà ³n. (I love you with all my heart.) ‘Love’ as an Adjective amatorio (pertaining to love): Me escribià ³ muchas carta amatorias. (He wrote me many love letters.)amorosa (pertaining to affection): Las aventuras amorosas pueden ser estimulantes y excitantes, pero tambià ©n pueden ser perjudiciales y dolorosas. (Love affairs can be stimulating and exciting, but they also can be harmful and painful.)romntico (pertaining to romance): El King compuso numerosas canciones romnticas a lo largo de sus 20 aà ±os de carrera. (The King wrote numerous love songs throughout his 20-year career.)sexual (pertaining to sexuality): Los juegos sexuales son una buena forma de mantener la pasià ³n. (Love games are one good way of maintaining passion.) Phrases Using ‘Love’ amarà ­o (love affair)amor a primera vista (love at first sight)amor mà ­o (my love)carta de amor (love letter)enamorarse (to fall in love with): Me enamorà © de una bruja. I fell in love with a witch.estar enamorado (to be in love): Estoy enamorada de à ©l. (I am in love with him.)flechazo (love at first sight): Fue flechazo. (It was love at first sight.)hacer el amor (to make love)historia de amor (love story)lance de amor (love affair)me quiere, no me quiere (she loves me, she loves me not)mi amor (my love)no se llevan bien (there is no love lost between them)no se tienen ningà ºn aprecio (there is no love lost between them)periquito (love bird or parakeet)por el amor de (for the love of): Por el amor de una rosa, el jardinero es servidor de mil espinas. (For the love of a rose, the gardener is the servant of a thousand thorns.)por nada del mundo (not for love nor money)por pura aficià ³n (for the pure love of it, just for the love of it): Toca el piano por pura aficià ³n. (She plays the piano just for the love of it.) prenda de amor (love token): Hoy te doy este anillo como prenda de mi amor. (Today I give you this ring as a token of my love.)relaciones sexuales (love making)vida sexual (love life)

A Brief Biography of Princess Diana

A Brief Biography of Princess Diana Who Was Princess Diana? Princess Diana, the wife of British Prince Charles, endeared herself to the public through her warmth and caring. From her picture-perfect wedding to her untimely death in a car accident, Princess Diana was in the spotlight nearly at all times. Despite problems with so much attention, Princess Diana tried to use this publicity to bring attention to worthy causes such as the elimination of AIDS and landmines. She also became truly a princess of the people when she publicly shared her struggles with depression and bulimia, becoming a role model for those who suffer from those ailments. Dates July 1, 1961 - August 31, 1997 Also Known As Diana Frances Spencer; Lady Diana Spencer; Her Royal Highness, the Princess of Wales; Princess Di; Diana, Princess of Wales Childhood Diana was born in 1961 as the third daughter of Edward John Spencer and his wife Frances Ruth Burke Roche. Diana grew up in a very privileged family that had a long history of close ties with the royal family. When Dianas paternal grandfather passed away in 1975, Dianas father became the 8th Earl of Spencer and Diana gained the title of Lady. In 1969, Dianas parents divorced. Her mothers affair helped the court decide to give custody of the couples four children to Dianas father. Both of her parents eventually remarried, but the divorce left an emotional scar on Diana. Diana attended school at West Heath in Kent and then spent a short time at a finishing school in Switzerland. Although she was not an excellent student academically, her determined personality, caring nature, and cheerful outlook helped her through it. After returning from Switzerland, Diana rented an apartment with two friends, worked with children at the Young England Kindergarten, and watched movies and visited restaurants in her free time. Falling in Love With Prince Charles It was about this time that Prince Charles, in his early 30s, was under increasing pressure to choose a wife. Dianas vibrancy, cheerfulness, and good family background caught the attention of Prince Charles and the two began dating in mid-1980. It was a whirlwind romance for on February 24, 1981, Buckingham Palace officially announced the couples engagement. At the time, Lady Diana and Prince Charles seemed truly in love and the whole world was awed by what seemed like a fairytale romance. It was the wedding of the decade; nearly 3,500 people attended and approximately 750 million people from around the world watched it on television. To the envy of young women everywhere, Lady Diana married Prince Charles on July 29, 1981, at St. Pauls Cathedral. Less than a year after the wedding, Diana gave birth to William Arthur Philip Louis on June 21, 1982. Two years after William was born, Diana gave birth to Henry (Harry) Charles Albert David on September 15, 1984. Marriage Problems While Diana, now known as Princess Di, quickly gained the love and appreciation of the public, there were definitely problems in her marriage by the time Prince Harry was born. The stresses of Dianas numerous new roles (including wife, mother, and princess) were overwhelming. These pressures plus the extreme media coverage and post-natal depression left Diana lonely and depressed. Although she tried to maintain a positive public persona, at home she was crying out for help. Diana suffered from bulimia, cut herself on her arms and legs, and made several suicide attempts. Prince Charles, who was jealous of Dianas extra media attention and unprepared to handle her depression and self-destructive behavior, quickly started to drift away from her. This led Diana to spend the mid- to late-1980s, unhappy, lonely, and depressed. Dianas Support of Many Worthy Causes During these lonely years, Diana tried to find a place for herself. She had become what many describe as the most photographed woman in the world. The public loved her, which meant that the media followed her everywhere she went and commented on everything she wore, said, or did. Diana found that her presence comforted many who were sick or dying. She dedicated herself to a number of causes, most especially to the elimination of AIDS and landmines. In 1987, when Diana became the first famous person to be photographed touching someone with AIDS, she made a huge impact in dissolving the myth that AIDS could be contracted merely by touch. Divorce and Death In December 1992, a formal separation was announced between Diana and Charles and in 1996, a divorce was agreed to which was finalized on August 28. In the settlement, Diana was given $28 million, plus $600,000 per year but she was to give up the title, Her Royal Highness. Dianas hard-won freedom did not last long. On August 31, 1997, Diana was riding in a Mercedes with her boyfriend (Dodi Al Fayed), bodyguard, and chauffeur when the car crashed into a pillar of the tunnel under the Pont de lAlma bridge in Paris while fleeing from paparazzi. Diana, age 36, died on the operating table at the hospital. Her tragic death shocked the world. Initially, the public blamed the paparazzi for the accident. However, further investigation proved that the primary cause of the accident was that the chauffeur had been driving under the influence of both drugs and alcohol.

Working at McDonald's Assignment Example | Topics and Well Written Essays - 750 words

Working at McDonald's - Assignment Example That is because most of the workers at McDonald’s are students high school and their job at fast food restaurants interferes with their lessons and homework. That very often becomes a reason of dropouts which eventually leads to further life without deep professional knowledge and working at low cost jobs without career opportunities. Another significant detail is the basics of the inequality that are created by the low cost jobs like one in fast food stores. Statistics shows that minorities are a big part of all people working at stores like McDonalds. As for the sources author provides a knowing of research by Ivan Charper and Bryan Shore Fraser but he is not satisfied and argues with authors on some points. As the final argument the author criticizes the way teenagers spend their money. In his opinion undeveloped teenagers become very comfortable with the typical American consuming way of life and that makes youngsters feel like adults. With the situation like this it is of ten more desirable for teens to work couple hours longer in Burger King to buy clothes instead of doing your homework and receive knowledge for the rest of the life. Educational aspects of work in fast food stores like learning how to operate cash-register or doing your job under the supervision in authors thought are very insignificant and because teens most of the time work only with other youngsters there is no possibility to take somebody as an example or a role model. The author`s point of view is very interesting, fresh and deserves attention. Some of his arguments can and should be discussed but in whole the problem of low cost jobs at fast food stores is a very actual question because it connects with the teenagers and teenagers are the future of our society. In his article Amitai Etzioni at first compares teenager’s job at McDonald’s (or any other fast food store) with the old time concept of the first job

France and Russia Semi-Presidential Systems Analysis Essay

France and Russia Semi-Presidential Systems Analysis - Essay Example Democracy is simply understood as highly associated with freedom. On the contrary, it would be a bit harder to define authoritarianism due to the fact that it is quite supple and diverse in its form. In other words, it is very interesting to find out why some countries ended up themselves in authoritarian regime knowing the fact that there is no individual freedom associated with it. In addition, it is very complex and not everyone could substantially express their freedom. At some point, there must suppression of individual rights involved. After all, authoritarianism requires absolute obedience to authority. This is the basic requirement in authoritarian regime contrary to emancipation of individual freedom in democratic regime. In democratic regime, it is the people who have the higher authority to select among themselves somebody to be seated in the higher rank, to represent their voices. Submission therefore to this instituted authority would mean complete obedience and respect of the voice of the majority. In this case, it is always the majority wins and has ultimate right over the minority. This only means that for as long as there are minority groups, democratic regime should always subject itself to varying amendments in many aspects in governance. For instance, the emancipation of law should at some point be allowed to undergo process of voting prior to its implementation. In the legalization of abortion, democratic regime always has the chance for ratification by the majority. Substantial debates are necessary just to make sure that everybody’s possible voices on the said issue are heard. On the contrary, one could always associate authoritarianism with dictatorship, monarchy, one-man rule, autocracy and even police state. This what it means about authoritarianism being diverse. In democracy, the rulers are restricted by a constitution, law and even oppositions such as the minority group and even some insurgents. However, this is not the case in the issue of authoritarian regime. There is a repressive control of the people in authoritarianism. Seeing these definitions and illustrations of authoritarianism and democracy would somehow suggest that it would be impossible why countries remarkably engaged themselves with authoritarian regime. It is important to look at this issue in detail most especially in the case of Russia. In this paper, the proponent tries to elaborate some factors that could probably explain why Russia has slid into competitive authoritarianism. Based on history, Russia like France has semi-presidential systems. However, France chose to remain democratic but Russia decided to slide into competitive authoritarianism. There are many probable factors that one could elaborate for the reason of acquiring substantial explanation. However, in this paper, the proponent chose to discuss one of the most important factors considered to be elemental for the institution of authoritarian regime in Russia. This is th e issue concerning democratic value. Democratic value People lack democratic values. Perhaps, this is a good point to start with. In Russia, history could tell that in its archaic society, the leaders always decide for the people. People were never thought to decide among themselves and thus lacking responsibility and freedom to think of different things for the good of the country. This is a remarkable impact and

London millennium bridge Essay Example | Topics and Well Written Essays - 1000 words

London millennium bridge - Essay Example London Millennium Bridge London Millennium Bridge links the city of London with the Bankside. It’s 330m steel bridge over the river Thames and is 330m long. It’s the first bridge that was built across the Thames River in London since the opening of the Tower Bridge (1894). Another special feature about the bridge is that is the first pedestrian only bridge. The city is linked near the St Paul's Cathedral with the Tate Modern art gallery on the Bankside. The bridge officially opened on 10th June 2000 and was immediately closed after being open for 2 days as it swayed alarmingly. The movement was not expected to be so great and this led to a lot of criticism of the project. The extensive research took place on the design and the bridge was reopened again after modifications to the original design on 22 February 2002. Since, then it has not had any troubles and today is one of the major attractions of London attracting thousands of pedestrians and tourists every day. The M illennium Bridge is a simple concept which has been given shape via an extensive and complex design. Findings of the Review The review views the Bridge in 2 phases. First phase is before the reopening of the bridge in 2002 (after numerous modifications were made) and the second is after the reopening immediately after the opening and the 2 years that it was closed. The review terms the first phase as a complete failure due to the following reasons: It did not meet the criteria of a successful project It was not completed on time It overshot the initial budget The final product was not of the best quality and had to be redesigned Extra funds had to be raised in order to do the modifications The review terms the second phase as a success due to the following reasons: There is no wobbling and meets all the technical requirements It leaved up to the expectations It has contributed and generated revenue through tourism It has created jobs as it has opened up new business opportunities in the surrounding area Response to the Review Even though the findings of the review are accurate and based on quality research, it does not take into consideration all the factors into consideration before terming it as an initial failure. Yes the fact that the engineers failed to come up with a design that could have predicted the wobbling and make necessary modification cannot be ignored. But this kind pedestrian effect on the bridge was unpredictable. As there hadn’t been any previous recordings that had caused such major effects (Zasky, 2011). Also there are numerous other factors that need to be considered. Prior to this, there hadn’t been much literature on the lateral vibration of a bridge. Even though there were numerous instances where lateral vibration was observed, it was not given much attention and hence was not incorporated into bridge building codes (Newland, n.d.). Examples of other bridges that have registered lateral vibration are Auckland Harbour Roa d Bridge, Groves Suspension Bridge and Birmingham NEC Link Bridge. The research that has gone into finding a solution for the problem has lead to new literature on the topic and this will be used as benchmark for all the future projects. As mentioned above numerous other bridges, which are different in design and technology to that of London Millennium Bridge, that have vibrated due to the load of the crowd have come to light (Newland, 2003). Project manager of the Bridge said, â€Å"